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58% want biometrics instead of passwords

We know you’ve heard this before. That passwords are bad. That they’re insecure. We’ve loved to hate them for decades. But we’re still using them - at an average of 100 passwords each. And considering 1 in 10 of us would rather have a root canal than create unique passwords, it’s fair to say we’ve reached an impasse. But, the end is in sight. Why? Because we’re finally falling in love with a viable alternative.

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Users not willing to create unique passwords

We surveyed 4,000 people across the US, UK, France and Germany – and found 17% of us would rather watch paint dry than create a unique password for all our online accounts. 1 in 10 would rather get a root canal, and 15% would rather wait in line at the DMV. When creating a new password only 29% of us think creating a password that is hard to hack is the top priority.


Our password habits are still insecure

Fifty percent of people globally reuse passwords (17% use only one for all accounts; 33% use a handful rotated across all accounts). One in five people recycle a core password that they adapt to meet businesses’ password strength requirements. This leaves users open to bad actors sourcing passwords from data breaches.


Biometrics are breaking through

Fifty-eight percent of respondents predict that passwords will be extinct within nine years or less, with two in five (40%) predicting in five years or less. A majority say (58%) they would use biometrics (i.e., fingerprint or facial biometrics) in place of a password for all of their accounts if the brands and services they used offered it.

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*The research referenced on this page was conducted by Censuswide, with 4,047 general consumers aged 16+ in the UK, USA, France and Germany between 20.04.21 – 23.04.21.  The survey was conducted from a random sample of adults.  Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.


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Company Registration Number: 07479524.