Customer Attitudes Report blog image

Discover how your customers feel about digital identity, and how to optimize your approach to identity verification in a way that meets their needs.

How do your users really feel about digital identity?

Digital identity is often discussed in the context of the benefits it provides to businesses. But how does it impact your customers? How does it temper their experience and perception of your business? 

We conducted research in the US, UK, France, and Germany, surveying over 4,000 people on what digital identity means to them, and collated the findings into this report.

Key findings:

  • 60% of people report accessing more online since the start of the COVID-19 pandemic
  • Only 13% of people believe their digital identity is handled as they want it
  • 43% abandon onboarding due to frustrations with digital identity