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2020 Gartner Market Guide for Identity Proofing and Affirmation

This Gartner Market Guide will help you analyze market trends and better understand which identity verification and authentication solution is right for you.

You’ll learn:

How the identity-proofing market is being shaped by a combination of three forces:

  • Convergence with fraud detection and authentication

  • Data breaches of personally identifiable information (PII) rendering checking of static identity data obsolete

  • Digital transformation is further accelerating due to COVID-19

How the growing use of bring-your-own-identity schemes continues to be an emerging trend

Convergence of identity proofing, OFD and authentication

According to Gartner, “The need for confidence in the identity of customers during remote interactions remains paramount. Account opening, registration, application or enrollment are all typical cases in which identity proofing is applicable. There is no single, one-size-fits-all approach.”

Verify real people in the digital world

As an increasing number of services move to digital platforms, identity verification solutions enable your customers to prove their identities, wherever they are. 

By anchoring your user’s digital account to their real identity, you can then re-verify or authenticate them when needed. So you have everything you need to grow your business securely.

Fair identity verification for an open world

Per report, “Clients are now far more interested in understanding how vendors measure demographic bias, and whether they are working to address it.

Identity proofing vendors have a responsibility to make sure everyone has fair and equal access to services. Read more about how we’re making identity verification accessible for all.

According to Gartner:

"By 2022, 80% of organizations will be using document-centric identity proofing as part of their onboarding workflows, which is an increase from approximately 30% today."

"By 2022, more than 95% of RFPs for document-centric identity proofing will contain clear requirements regarding minimizing demographic bias, an increase from fewer than 15% today."

"By 2023, 75% of organizations will be using a single vendor with strong identity orchestration capabilities and connections to many other third parties for identity proofing and affirmation, which is an increase from fewer than 15% today."

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Report Attribution: Gartner Market Guide for Identity Proofing and Affirmation, Akif Khan, Jonathan Care, 11th September 2020.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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