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Customer insights: Digital by default

The core link between all online interactions is our online profile, or digital identity. And over the course of our lives, we have hundreds of them. From creating bank accounts, making payments, and applying for loans and mortgages, to applying for healthcare, booking travel and making retail transactions, the list is endless.

Digital identity is what makes these transactions and interactions secure. Knowing and building assurance in your customers' real identities prevents fraud, optimizes customer acquisition and engagement, automates internal processes, meets regulatory requirements and builds digital trust.

But achieving this all depends on how businesses tackle digital identity and whether they can achieve digital trust. 

This is why Okta and Onfido surveyed 5,000 people across the US, UK, France, Germany and the Netherlands. This report examines the results to see how customers feel about digital services and the way their digital identity is managed.

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