User research: Digital by default

User research: Digital by default

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What are customer expectations of digital identity?

We surveyed 5,000 people from the US, UK, France, Germany, and the Netherlands to find out.

The core link between all online interactions is our online profile, or digital identity. It’s what makes these transactions and interactions secure, and how businesses prevent fraud, optimize customer acquisition, meet regulatory requirements, and build digital trust. But achieving this all depends on how businesses tackle digital identity. 

Read the full report to understand why 7 in 10 customers have been blocked from services, and how you can improve your onboarding conversion.

9 in 10

customers feel comfortable

accessing services online
7 in 10

have been blocked

from accessing services online in the past 12 months

Ready to get started?

Our identity experts are available to talk through your requirements, answer questions, and set up a demo.

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