Building for better onboarding

Webinar

Building for better onboarding

What can you do to keep your business and your customers safe in a world that’s increasingly digital and app-centric? And how do you minimize drop-off as your users navigate onboarding flows?

Hear from AJ Atienza, Senior Vice President of Digital CX at the Union Bank and Sofya Bourne, Leader of Customer Insights at Onfido, an Entrust company, to find out.

Watch now on-demand

Ever wonder what your users are thinking as they open an account with your business? What are their preferences? And what are their concerns?

With 8 out of 10 users online daily, and the same amount preferring to do business online, today’s businesses have adopted many processes that allow for digital access. But the safe and secure storage of user data, fraud, and account creation 'cart' abandonment all remain roadblocks in the account creation process.

The Union Bank of the Philippines has seen great success while implementing new onboarding strategies, significantly growing their business in recent years. Hear from AJ Atienza, Senior Vice President of Digital CX at the Union Bank and Sofya Bourne, Leader of Customer Insights at Onfido, an Entrust company as they discuss:

  • The latest user expectations, trends, and insights (based on recent research and experience)
  • Strategies to calm user concerns during onboarding
  • How to regulate fragmentation in IDV and KYC, even across borders
Testimonial

Based on my experience, having an app and a website is baseline. Any institution that would like to deliver a great customer experience knows that they need to be where their customers are and that means being online and being on their customers’ smartphones.

AJ D. Atienza, Senior Vice President, Digital Channels, The Union Bank of the Philippines

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