Let us tell you the tale of a man called Ali Dia.
Ali Dia was a footballer. Well...in a manner of speaking, anyway.
Ali Dia had a famous cousin, George Weah, who had won the FIFA World Player of the Year in 1995. George had played with Ali at Paris St.Germain, and for Senegal, where they’d grown up. He could vouch for Ali.
George decided to make some phone calls. He called West Ham, Rotherham, Gillingham... would they like Ali Dia to play for their teams? They passed.
Then George called the manager of Southampton, Graeme Souness. Graeme said yes. He signed Ali Dia on a one-month contract.
Graeme Souness had never actually met Ali Dia. In fact, he’d never heard of him, or seen him play football. But he was George Weah’s cousin! “When someone like that gives you a recommendation you tend to sit up and take notice”, said Graeme.
The other players at Southampton weren’t so sure. They’d seen Ali Dia during practice, and he didn’t seem that good.
But Ali Dia made the team anyway. On 23rd November 1996, he was sitting on the subs bench as Southampton played Leeds. After 32 minutes, Matt Le Tissier came off the pitch with an injury. This was Ali Dia’s time to shine.
It was a disaster.
“He ran around the pitch like Bambi on ice,” said Le Tissier. “It was very, very embarrassing to watch. We were like: ‘What’s this geezer doing? He’s hopeless.” Graeme took him off the pitch. He turned up for physio on Sunday morning. And then Ali Dia was never seen again.
It all became clear. Ali Dia wasn’t he cousin of FIFA World Player of the Year George Weah. It hadn’t been George Weah on the phone. Ali Dia wasn’t even that good at football!
Ali Dia had lied about his identity.
So, what’s the moral of this story?
You should always check that people are who they claim to be—in the gaming industry, it’s never been more important to Know Your Customer.
And while you may not be signing international footballers, you will always be signing new users to your platform.
For Souness, failing to verify the identity of his new player cost the club “a couple of grand for two weeks’ wages”, but it could cost you a lot more.
Onfido’s Machine Learning-based Identity Verification supports your KYC & AML initiatives. We scale as you do. And we do it securely. While everyone else is looking at the 11 men on the pitch, and their latest bets, we’ll help you manage new users joining your platform.