The number of young users signing up to gambling platforms is on the rise. In 2017, millennials were responsible for the biggest increase in online gambling of any age group. But thanks to new regulations from the Gambling Commission, offering them the frictionless onboarding experience they expect is now harder than ever before.
So how do you get more millennials onto your platform – and keep them there? We conducted a survey to understand the true state of play in sports betting.
Read this report to find out our best practice advice on how gaming companies can tap into new markets, improve user experience and keep customers happy.
- Why onboarding is key to getting ahead
- How identity verification can set you apart
- Why users aren’t loyal to one app, and what causes them to leave
- Key action points to improve user experience and keep customer happy