Liminal Link™ Index: Account Opening in Financial Services
Liminal’s Link Index profiles 32 leading vendors looking at momentum, market strength, stability, product scope, and leadership — finding only 21.3% of vendors meet buyer demands.
21.3%
of vendors
meet buyer demands
20%
of buyers
are actively switching
48%
of buyers
are satisfied with coverage
What's in the report?
Account opening is a critical moment for any business. But it’s a particularly complex one for financial services. The threat of drop-off, fraud, and regulatory non-compliance all make building the right onboarding tech stack a tricky business.
The Link Index dissects the market challenges facing buyers, key purchasing decisions, and product demand criteria, to give a complete view of the landscape facing buyers.
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