Introducing a new identity partner? With Onfido, it’s easier than you might think.

September 7, 2020

Your choice of identity partner is an important one. The performance of your partner directly impacts customer acquisition, the efficiency of automation and your protection from fraud. None of these challenges are static. They’re complex problems that change day to day, tempered by changing customer expectations and fraudster’s growing expertise. 

You need to measure your identity partner’s performance on an ongoing basis, to ensure that they’re keeping pace. You can learn more about what you can measure, and the value you should be seeing in our report.

If you decide to switch identity partner, or integrate a 2nd one to compare and contrast performance, then you’re in luck. The process is relatively simple, as you’ll have already completed a large amount of the necessary groundwork as part of your original integration process with your existing provider.

At Onfido, we’ve had years of experience helping businesses get production-ready with our service. Although every case is different, here’s what you might be able to expect:

Stage 1: Discovery

The key aim of this stage is map out the scope and complexity of your existing integration. This broadly falls into two parts.

  1. Capture: This includes mapping your verification workflows at onboarding and beyond. Do you verify from mobile only, or from desktop too? Are you using your existing provider’s technology to capture image data, or have you built image capture in-house?

  2. Results: How do you receive and action results from your current provider: are they fed into another risk-scoring engine, fed directly into your teams’ systems, or are they presented in a standalone dashboard? Do you use these results to power automation?

By mapping all these touchpoints we can advise on how you can integrate Onfido's solution with minimal disruption, and ensure that there are no surprises during the integration process which could cause delays.

Onfido top tip: map out a dashboard of what you're looking to improve before you integrate, so you can look back and see if the metrics are improving.


Stage 2: Streamlining

Now you’ve mapped your existing integration, what can be improved? Have some aspects of your workflow become unnecessary, or are there specific places you want to drive improvement? This is a good time to look at the placement of your identity verification flows – are you asking for users to complete verification at the best time? Can you better position verification so they’re expecting and prepared for the process? Can you use information captured in the verification to remove other screens at onboarding?

Stage 3: Translation

Now you know what the ideal process looks like, it’s time to map Onfido’s results onto your existing solution. At Onfido, we offer more flexible results than many identity providers, so there may be new pieces of functionality we can offer at this stage, such as automating user communication based on certain results. Say a customer submits their ID and a face, but analysis flags that their ID has expired. Why not send them a push notification letting them know this, bringing them back into your app to resubmit, and potentially realising lost revenue?

Stage 4: Integration

It’s time for technical integration. This includes integrating SDKs, APIs and results delivery. At Onfido we pride ourselves in offering full public access to our code library and developer hub without the need for contracts or NDAs, so your team can familiarize themselves with the jobs to be done. Our trial-apps are also freely available on iOS and Android. You can also test our solution using our web SDK if you sign-up to a trial. If any problems arise our engineers are more than happy to help with the process.

Stage 5: Live

With work completed, it’s now time to put the integration live, and start sending production data. There are a number of approaches to this dependent on complexity and volumes of data. You might want to start sending smaller volumes first to ensure everything’s operating correctly.

Finally, it’s time to monitor the performance. Your identity partner really does have the ability to drive business performance in a number areas. For more information on what these are, and how to monitor them, you can read our report here.

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