We’ve built this guide to examine 3 key areas where your identity partner should be driving business value, and the metrics you should be looking at to measure their impact.
Because your choice of identity partner is an important one.
Identity is a cornerstone of both your customer acquisition and risk strategies. It’s a crucial part of the first impression you make on potential users. And they’ll look elsewhere if you don’t make a good one. It’s also how you protect your platform from bad actors. Anchoring users in trust as they come through the door unlocks a myriad of benefits later in the identity lifecycle, from account recovery to fraud analysis. And if done well, your identity partner can integrate with systems across your business and increase operational efficiency.