Effective digital onboarding—You have 14 minutes and 20 seconds

 

Face-to-face onboarding is no longer the norm, and expectations of digital onboarding are only getting higher. If customers aren’t satisfied, they’ll take their business elsewhere. Research shows that 40% of consumers abandon the onboarding process.

To optimise this process, a number of tough questions have to be asked. How do you balance frictionless registration and effective identity management, so that customers are more than just an email and password in a database? And how do you do so ensuring regulatory requirements are met, and fraud can’t get through the door? 

This discussion, hosted by Sarah Kocianski (Head of Research at 11:FS), in collaboration with John Erik Setsaas (VP of Identity and Innovation at Signicat) and Reuben Sagar (Regional Director at Onfido) discusses the pressures on the onboarding process, and how it can be improved.

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