Onfido promotes Yuelin Li to Chief Strategy Officer

April 8, 2022 Mike Tuchen

I’m excited to announce Yuelin Li’s promotion to Chief Strategy Officer from VP of Strategy. This well-deserved promotion will see Yuelin continue to develop the organisation’s long-term and short-term strategic goals, guiding us through the next stage of growth and onto a successful IPO.

Our product excellence, customer focus, and sales execution drive our growth, but that has to start with a winning strategy based on a solid understanding of our customers, markets, and global innovation opportunities. Yuelin’s promotion parallels Onfido’s transformation as we grow in revenue, scale, and breadth as providers of identity and authentication solutions.

Yuelin is a strong leader with deep expertise and experience in corporate development and strategy globally and across multiple industries. For five years, Yuelin has been a key member of the Onfido leadership team, and her strategies have been integral to our growth – scaling a 100-person company to the global organisation it is today with more than 650 employees and over $100m in revenue. Yuelin joined Onfido in 2017 to lead international business development. She has played critical roles in strategy, policy and marketing before going on maternity leave. Upon her return, Yuelin rose to the challenge of driving strategy and corporate development in what was then a start-up. Last year, Yuelin was presented with The Rising Star Award at the 2021 Digital Masters Award.

A leader who brings incredible depth and breadth of insight to our business, Yuelin lives and breathes our core values. Her expert management of Onfido’s rapid growth is matched only by her own breath-taking pace of learning and development, including a passion for financial inclusion, diversity in the technology industry and supporting start-up innovation. This ambition and integrity on all fronts make her the perfect fit for our senior leadership team.

We operate in a crowded market where constant innovation is critical. The right strategy combined with product agility and customer centricity ensures that Onfido will continue to outrun competitors and raise the bar in digital identity verification and authentication.

About the Author

Mike Tuchen

Mike is the CEO of Onfido. He's a highly experienced executive with an established track record of scaling technology and software businesses globally. He most recently served as CEO of Talend, a leader in cloud data integration, which he took public in 2016. Prior to Talend he led Rapid7, a security software startup, and founded a marketing analytics startup in between senior management roles at Microsoft and Polycom. He holds degrees in Electrical Engineering from Brown and Stanford and an MBA from Harvard Business School where he was a Baker Scholar.

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