Only 13% of people feel digital identity is handled as they want
Find out why in our report.
We surveyed over 4,000 people across the USA, UK, France and Germany to find out what digital identity means to them.
We examined their relationship with digital identity, key concerns, frustrations and how methods of verification reflect on businesses.
Fill in the form now to get your copy.
How do your users really feel about digital identity?
60% of people report accessing more online since the start of the COVID-19 pandemic
The way we access products and services has changed more dramatically in the last few years than at almost any other time in history. Until a year ago, digital channels were one of several ways to engage customers. But for many today, digital is fast becoming the only available channel. Accelerated by the Covid-19 pandemic, we’re accessing more digitally than ever before—but is it meeting our expectations?
Only 13% of people believe their digital identity is handled ‘as I want it’
There’s a discrepancy between the amount we use our digital identity online, and how satisfied people are with the way it’s handled. And we found that younger generations are the least forgiving when it comes to digital identity experience.
43% abandon onboarding due to frustrations with digital identity
But not for the reasons you might think. We asked people to explore their frustrations with verifying their identity - and convenience is no longer their primary concern. We found that fears around privacy and security are widespread and a key factor in how people are assessing businesses.