Knowing your customers at every stage of their journey is important for any digital business, and it’s essential when it comes to customer authentication: re-confirming that a user is who they say they are when accessing your product or service at additional points after their initial registration.
But today, the temptation can be to get customers through the door using weak identity verification, and later patch this up with more vulnerable authentication processes such as usernames, passwords, knowledge-based authentication (KBA) and two-factor authentication (2FA). This exposes your business to fraud, and kills conversion.
And research shows that 38% of businesses see biometric authentication as a competitive advantage.
Anchor a user to their real identity by verifying their photo ID, and checking the photo matches their facial biometrics. Then authenticate again and again whenever is necessary by comparing the live customer with their previously verified face.
Forgotten passwords? Suspected account takeover? Re-check using a user’s face in seconds. Saving your operations team time, and your user any hassle. Simple.
Onfido Ltd and its group entities are distinct, separate and independent from FIDO Alliance Inc. and its group entities.